ASHIN – Looks Redefined
With a legacy of over 35 years, ASHIN – Looks Redefined is a trusted name in women’s fashion apparel. Established in 1990 and formerly known as Looks by Aswani, ASHIN has grown into a beloved brand with exclusive retail outlets across Delhi & NCR and a thriving online presence. The name ASHIN, which means beautiful, reflects our belief that every woman deserves to feel confident, comfortable, and stylish in her own unique way. We proudly offer inclusive sizing up to 5XL, ensuring that fashion is accessible and flattering for every body type. From elegant kurta sets to versatile co-ord sets and timeless ensembles, ASHIN seamlessly blends tradition with contemporary trends to serve the modern woman’s wardrobe needs.
Crafted with Passion & Purpose
Our collections include a wide range of co-ord sets, kurta sets, and stylish ensembles that strike the perfect balance between heritage and modernity. At ASHIN, we take immense pride in our meticulous craftsmanship, exclusive prints, and attention to detail — ensuring that every piece exudes elegance, sophistication, and comfort. What began as a small manufacturing unit supplying to Multi-Brand Outlets (MBOs) has blossomed into a brand with three self-owned retail outlets. Today, our growing online presence reflects our vision of reaching and beautifying women across India and beyond. Our journey has been one of perseverance — full of challenges, milestones, and valuable lessons. Every step, every success, and even every mistake has played a role in shaping ASHIN. We are proud of the hard work behind the brand, and we continue to dream big: to beautify women all over the world with ASHIN.
The Vision Behind ASHIN
ASHIN was founded by Mr. Ashwani Narula, a passionate textile engineer whose deep knowledge of fabrics and commitment to quality laid the foundation for our brand. His vision was simple yet powerful — to offer super-soft, high-quality garments that help women feel beautiful and empowered every day, no matter what style they wear. That vision is now carried forward by his family:
With a legacy of over 35 years, ASHIN – Looks Redefined is a trusted name in women’s fashion apparel. Established in 1990 and formerly known as Looks by Aswani, ASHIN has grown into a beloved brand with exclusive retail outlets across Delhi & NCR and a thriving online presence. The name ASHIN, which means beautiful, reflects our belief that every woman deserves to feel confident, comfortable, and stylish in her own unique way. We proudly offer inclusive sizing up to 5XL, ensuring that fashion is accessible and flattering for every body type. From elegant kurta sets to versatile co-ord sets and timeless ensembles, ASHIN seamlessly blends tradition with contemporary trends to serve the modern woman’s wardrobe needs.
Crafted with Passion & Purpose
Our collections include a wide range of co-ord sets, kurta sets, and stylish ensembles that strike the perfect balance between heritage and modernity. At ASHIN, we take immense pride in our meticulous craftsmanship, exclusive prints, and attention to detail — ensuring that every piece exudes elegance, sophistication, and comfort. What began as a small manufacturing unit supplying to Multi-Brand Outlets (MBOs) has blossomed into a brand with three self-owned retail outlets. Today, our growing online presence reflects our vision of reaching and beautifying women across India and beyond. Our journey has been one of perseverance — full of challenges, milestones, and valuable lessons. Every step, every success, and even every mistake has played a role in shaping ASHIN. We are proud of the hard work behind the brand, and we continue to dream big: to beautify women all over the world with ASHIN.
The Vision Behind ASHIN
ASHIN was founded by Mr. Ashwani Narula, a passionate textile engineer whose deep knowledge of fabrics and commitment to quality laid the foundation for our brand. His vision was simple yet powerful — to offer super-soft, high-quality garments that help women feel beautiful and empowered every day, no matter what style they wear. That vision is now carried forward by his family:
- Mrs. Madhu Narula, his wife, brings her marketing expertise to the brand’s strategic growth.
- Mrs. Swati Narula, a fashion designer and founder of Label Swati Narula, brings creativity and design innovation.
- Mrs. Aakriti Narula, a fashion stylist, ensures each collection aligns with current trends while staying true to the brand’s essence.
- Mrs. Aakriti Narula, a fashion stylist, ensures each collection aligns with current trends while staying true to the brand’s essence.
