Hi there,
Welcome to ASHIN - Looks Redefined, a distinguished name in women's fashion apparel since 1990. Over the years, we have evolved into a renowned brand with exclusive outlets in Delhi & NCR. Initially known as "Looks by Aswani," we have proudly rebranded to ASHIN - Looks Redefined. The name "ASHIN" means beautiful, and we believe every woman is beautiful in her unique way. Our tagline is: ‘Beautify Yourself with ASHIN’. This signifies that wearing ASHIN products will instill a sense of confidence due to their exceptional comfort and quality, making you feel your best. The founder, Mr. Ashwani Narula, is a textile engineer dedicated to offering super soft, comfortable and high-quality fabrics. His vision has always been to inspire the modern woman to explore and embrace versatile styles, encouraging her to transition effortlessly between kurtis, co-ord sets and dresses.
Later, his wife and children joined hands to take his legacy forward. His wife, Mrs. Madhu Narula is a woman with marketing expertise. His daughter, Mrs. Swati Narula is a fashion designer with her own label - Label Swati Narula - and has made a huge contribution to the brand ASHIN. His second daughter, Mrs. Aakriti Narula who is a fashion stylist, and his son, Mr. Abhishek Narula who is a business analyst. ASHIN focuses on exclusive fabrics and prints, featuring a variety of hand-machine embellishments and embroideries. We aim to cater to every woman, offering sizes up to 5XL. Recognizing our responsibility towards society, ASHIN supports women's initiatives, including providing free education for children.
Our collections include a wide range of co-ord sets, kurta sets, and other stylish ensembles that blend tradition with contemporary fashion. We take pride in our meticulous craftsmanship and attention to detail, ensuring that each piece embodies elegance and sophistication. While our fabric and design speak for themselves, we cherish our journey filled with ups and downs and a lot of hard work behind the brand. From just being a manufacturer supplying products to MBOs (Multi-Brand Outlets), ASHIN has grown to have three self-owned retail outlets. Now, our online presence signifies our commitment to reaching a broader audience.
Every milestone and mistake in our journey is a valuable lesson, and we dream of beautifying every woman all over the world with ASHIN. Our journey, filled with both challenges and achievements, reflects the hard work behind the brand. Every milestone and lesson learned has been invaluable, and we aspire to beautify women worldwide with ASHIN.
Thank you,
ASHIN (Looks Redefined)
Welcome to ASHIN - Looks Redefined, a distinguished name in women's fashion apparel since 1990. Over the years, we have evolved into a renowned brand with exclusive outlets in Delhi & NCR. Initially known as "Looks by Aswani," we have proudly rebranded to ASHIN - Looks Redefined. The name "ASHIN" means beautiful, and we believe every woman is beautiful in her unique way. Our tagline is: ‘Beautify Yourself with ASHIN’. This signifies that wearing ASHIN products will instill a sense of confidence due to their exceptional comfort and quality, making you feel your best. The founder, Mr. Ashwani Narula, is a textile engineer dedicated to offering super soft, comfortable and high-quality fabrics. His vision has always been to inspire the modern woman to explore and embrace versatile styles, encouraging her to transition effortlessly between kurtis, co-ord sets and dresses.
Later, his wife and children joined hands to take his legacy forward. His wife, Mrs. Madhu Narula is a woman with marketing expertise. His daughter, Mrs. Swati Narula is a fashion designer with her own label - Label Swati Narula - and has made a huge contribution to the brand ASHIN. His second daughter, Mrs. Aakriti Narula who is a fashion stylist, and his son, Mr. Abhishek Narula who is a business analyst. ASHIN focuses on exclusive fabrics and prints, featuring a variety of hand-machine embellishments and embroideries. We aim to cater to every woman, offering sizes up to 5XL. Recognizing our responsibility towards society, ASHIN supports women's initiatives, including providing free education for children.
Our collections include a wide range of co-ord sets, kurta sets, and other stylish ensembles that blend tradition with contemporary fashion. We take pride in our meticulous craftsmanship and attention to detail, ensuring that each piece embodies elegance and sophistication. While our fabric and design speak for themselves, we cherish our journey filled with ups and downs and a lot of hard work behind the brand. From just being a manufacturer supplying products to MBOs (Multi-Brand Outlets), ASHIN has grown to have three self-owned retail outlets. Now, our online presence signifies our commitment to reaching a broader audience.
Every milestone and mistake in our journey is a valuable lesson, and we dream of beautifying every woman all over the world with ASHIN. Our journey, filled with both challenges and achievements, reflects the hard work behind the brand. Every milestone and lesson learned has been invaluable, and we aspire to beautify women worldwide with ASHIN.
Thank you,
ASHIN (Looks Redefined)
