From our humble beginnings in 1990 to becoming a renowned name in women’s fashion, ASHIN - Looks Redefined has spent over 34 years crafting a legacy of quality, style, and modern womanhood. What started as a small family business has grown into a trusted brand with exclusive outlets across Delhi & NCR.

A Vision of Elegance and Innovation

Founded by Mr. Ashwani Narula, a textile engineer with a passion for high-quality fabrics, ASHIN was built on the belief that every woman deserves to feel beautiful and confident. Our journey began with a vision to blend tradition with contemporary trends, offering a perfect mix of classic and modern wear. From our first collection of kurta sets and co-ord sets, we've stayed true to our commitment to meticulous craftsmanship, vibrant designs, and luxurious fabrics.

Bridging Tradition and Modernity

Over the years, ASHIN has consistently introduced collections that marry traditional aesthetics with modern sensibilities. We focus on exclusive fabrics like georgette rayon and cotton viscose, using unique embellishments to create pieces that are both elegant and innovative. Our growth from supplying products to MBOs (Multi-Brand Outlets) to owning three self-branded stores reflects our dedication to quality and accessibility.

Enhancing the Shopping Experience

Customer satisfaction is at the heart of ASHIN. We’ve enhanced the shopping experience with personalized styling advice and a seamless online platform, ensuring our collections are easily accessible to all. Our recent collections, like "Embrace" and "Ethereal," capture the essence of life’s special moments with luxurious fabrics and intricate designs.

Looking Ahead: Innovation Meets Tradition

Looking ahead, ASHIN remains committed to innovation while staying deeply rooted in tradition. We continue to explore new designs, adopt the latest technologies, and expand our reach to meet the needs of modern women. Our "Evolve" collection celebrates individuality and the endless possibilities that fashion offers.

Gratitude and Future Aspirations

As we celebrate 34 years of style and success, we extend our deepest gratitude to our customers. Your trust and loyalty have been the driving force behind our growth and passion for excellence. Thank you for being a part of ASHIN’s journey. Together, we will continue to create beautiful moments, one outfit at a time.